What is The Ride Guide?
The Ride Guide is a tourism industry information hub on all things mountain biking. This site and our downloadable ‘Ride Guide’ brings together resources, information and insights for tourism operators to help understand and attract mountain bike riders to your business and destination. Targeted at first timers and businesses that haven’t stuck a tyre or toe into the market yet, this site is the best place to get started on your mountain bike market journey.
This site is an initiative of Destination Southern NSW and has a distinct Southern NSW trails flavour. But don’t let that stop you if you’re “not from ’round here”. The information that we’ve pulled together is relevant to any business in any industry that is interested in helping to build the visitor economy. After all, tourism is everybody’s business.
How was The Ride Guide developed?
The content in this guide has been written by keen mountain bikers who have experience in destination development and marketing, so of course we are a little biased, but we know that one of the best ways to enjoy the NSW natural environment and trails is by bike. Mountain biking is a super fun sport, and in Australia riders are increasingly spoiled for choice, with trails for all abilities right across the country.
This idea for this guide originally was born from the development of the three new MTB areas on the NSW South Coast – Mogo Trails (Mogo/Batemans Bay), Narooma Mountain Bike Trails and Gravity Eden.
Destination Southern NSW
The project to create and launch the Ride Guide is led by Destination Southern NSW (DSNSW). They represent and coordinate the growth and development of the Southern NSW visitor economy. DSNSW are one of seven Destination Networks in regional NSW, established by the NSW Government, to improve regional stakeholder engagement and better support the visitor economy of NSW. This project is a key way to support the capacity building of tourism operators through education and information surrounding the mountain bike industry.
Find out more about us here: Destination Southern NSW
THREESIDES MARKETING
The team at Threesides Marketing love a ride. They are the ride brains behind developing the content, insights and first hand experience that went into the Ride Guide. For this project they brought together a group of tourism and adventuring brains to share their knowledge of tourism and biking to create what has become the Ride guide. Threesides works across the Canberra Region and Regional NSW with tourism destinations, local councils and tourism operators on marketing, capacity building and product development projects. All of the content in this guide has been written before, during or after a ride so if there’s some dirty marks on the pages, please excuse us.
Find out more online at: Threesides.com.au
Contributors
Todd Wright – Threesides Marketing @Threesides_marketing
Clint Wright – Converge Marketing @convergemarkeingoz
Sarah Pendergrass – Adventure Writer @allthegearnaeidea
How to engage with us
If you feel your business could benefit from mountain bike tourism in the Southern NSW region and you would like to be listed as a supplier, or if you would like to provide any general feedback on Ride Guide, please contact us:
